The Pet Food sector in Brazil has demonstrated a trajectory of constant growth, standing out for its innovations. This market, one of the fastest growing in the country, is facing a series of cultural and consumer behavior transformations.
Aboissa and several other companies are exploring new business opportunities and consolidating their presence in the market, driven by awareness about the importance of balanced and healthy diets for pets.
The rise of the Pet Food market
The Pet Food market in Brazil has shown notable growth in recent years. Studies carried out by Abinpet indicate an expected growth of 15% for the sector in 2024, which corresponds to an estimated financial turnover of R$ 64.3 billion. This increase is driven by transformation in pet keeping culture, in which pets — dogs, cats, birds, fish, reptiles and small mammals — are increasingly considered integral members of the family. According to 2022 data from Euromonitor, Brazil has 168.7 million animals, 68 million dogs, 42 million birds and 27 million felines.
This cultural change has influenced a series of significant advances and investments in the pet products market, especially in the food sector. Owners are increasingly aware of the importance of offering a balanced and healthy diet for their animals, which leads to a growing demand for quality food to nourish their pets. Furthermore, studies indicate that the segment of natural, organic and high-quality pet foods is gaining popularity, and this cultural change has driven many advances and investments in this market, reflecting greater awareness among owners of animal health issues.
The future of the Pet Food market is promising, with increasing opportunities for innovation and development. As part of this dynamic sector, we remain committed to contributing to the health and well-being of pets. Furthermore, we are always attentive to new trends and consumer needs.
Do you want to know more about the Pet Food market and how to keep up with trends? Consult our experts, Stefany Rodrigues and Bianca Vargas.
