The coronavirus pandemic (Covid-19) is expected to increase consumer concerns about food safety and production sustainability globally. Given this, the sector needs to be prepared for this race that is to come and which is strongly affecting new generations through technology. The topic was addressed in the webinar “Agribusiness Competitiveness in the post-COVID-19 market: the role of technology”, promoted this Thursday (07), by Fundação Dom Cabral (FDC).
“Digital technology is available and the great opportunity that exists is to make this generation of young people understand that it is possible to generate value, with diversification, with transforming that basic product into something that the consumer will value. And with the pandemic, he wants a healthy product”, highlighted in the webinar Plinio Nastari, president of DATAGRO and representative of Civil Society at the National Energy Policy Council (CNPE).
For guest Mateus Barros, business leader at The Climate Corporation Latam, the first unicorn startup – those that reach a market price of US$ 1 billion – in agribusiness, technology will be fundamental in this new journey that the sector must pursue in the face of the pandemic, increasingly investing in the use of data in the field to optimize production processes. production and traceability. “It won’t be enough to have the product, the consumer will want to know how the food was produced,” said Barros.
The agribusiness chain appears to be mobilizing to meet this consumer demand that is more concerned with animal and plant health and sustainability. “Every technology has an adoption curve, but digital is very recent… The farmer seeing value, that it will add productivity, profitability and sustainability, he will adopt it, but he also needs help and we have to be on his side”, highlights Mateus Barros.
Plinio Nastari reinforces the need for speed in training and understanding this global race for health and quality criteria, as well as attention from sector leaders. “Access to markets and their barriers will be related to these sustainability criteria and anyone who is not complying with the demands placed by the consumer will be out, not only in loss of value, but of the market as a whole”, he highlights.
“Before the pandemic, the expectation was that the Brazilian economy would grow this year from 3% to 3.2% and, now, there is already talk of a setback of 4%, but all estimates converge to an agricultural GDP growth of around 2 ,4%. This means that it is agriculture that is maintaining economic activity and it could not be any different, we are in a situation of war and in war food production is the most strategic thing”, concludes Nastari.
Source: DATA
READ TOO:
{module 441}
{module 442}
