How the company became a reference in its sector:
The founding of Aboissa aimed to bring a new proposal to the market, with a completely different methodology for training and training talent, aiming for excellence in the quality of services provided. Aboissa began its activities in a 22m² room, 2 telephone lines and just 1 employee.
The company has operated since its foundation in the same building, in Largo do Arouche, in São Paulo. There are currently 14 dedicated rooms, more than 200 telephone lines, and approximately 60 employees. It has its own server and administrative structure to guarantee full support for the commercial team, such as the Customer Service, Marketing, IT, Finance, HR and Shipping departments.
Constantly investing in infrastructure, and in the quantitative and qualitative increase of the team, the company always stands out in the market in which it operates, and is a pioneer in the development of business opportunities.
When it turned 30, the company made a series of strategic changes: It renewed all visual communication, mission, vision, values, invested in marketing, especially digital, created more than 50 new processes, and acquired a new system (ERP, CRM and BI) which provided a productivity gain. All these investments aim to guarantee Aboissa's value proposition, and always offer the best possible service to its customers.
It operates in more than 60 countries, with specialized teams per segment. Thanks to its strategic position in the market, it is a source of information for Reuters, Bloomberg, CMA, Agência do Estado (Broadcast), Datagro, StoneX, among others, and is always looking for new partnerships that can add value to the business. It makes constant investments in the main media and market fairs, and encourages its team to always be close to customers, whether in meetings, fairs, technical visits or travel itineraries.
Aboissa's more than 30 years in the market provide it with vast knowledge of the global production chain, experience, and very relevant networking. This way they solve in days what another company could take months or even years to solve, saving their customers' most precious asset: Time.
We feel fulfilled in transforming the lives of so many people and their families, teaching them a profession. This applies both to those who continue with us today, and to those who have left to continue this path independently or in other organizations.
I'm sure they will carry our brand forever and the feeling of gratitude will be eternal, which is the greatest reward for us!“.
Words from Executive Director, Ariane Aboissa:“For me, it is a source of great pride to continue my father’s brilliant work. I know how hard he fought and how many things he gave up to make Aboissa this BIG and renowned company.
When I arrived here in 2017, it was very gratifying to hear from the market about the company's reputation and relevance, and it has been an honor to apply everything I learned throughout my little more than 11 years working in multinationals in the company that bears my surname.
I have never been as professionally accomplished as I am today, and it is a real success how much we have evolved, especially in the last 4 years. I am sure that we will continue tirelessly seeking continuous improvement to guarantee the delivery of our value proposition to employees, customers and partners.
I would like to take this opportunity to thank everyone who was and is part of our history, and may there be many more years to come for us to celebrate together.”
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