“The Chinese market will grow even more in the coming years, and with increasingly intense urbanization – it is the largest middle class in the world, with 400 million people. Chinese policy has been self-sufficiency in cereals and basic foods, but openness to imports of other products. And studies show that China will double its demand for food by 2050.” The statement was made by the Minister Counselor of the Chinese Embassy in Brazil, Qu Yuhui.
He participated in this week's edition of the CEBC Webinar (Brazil-China Business Council). With the theme “Agriculture and Innovation: A strategic look at relations between Brazil and China”, the virtual meeting brought together members of the Brazilian and Chinese governments and the business community, including the presence of Ambassador Orlando Leite Ribeiro, who is Secretary of Commerce and Relations International representatives from the Ministry of Agriculture, Rodrigo Santos, Head of Bayer Crop Science LATAM and Carolina Tascon, Commercial Director of COFCO International. The event was moderated by Ambassador Luiz Augusto de Castro Neves, president of CEBC.
“I believe that the two governments, both the Brazilian and the Chinese, must increasingly strengthen communication between themselves to provide mechanisms to work in the Chinese market. We have to think about the issue of free trade, which is sensitive, but trade must occur openly. Other countries have already done so and are placing many products in China,” said Qu Yuhui.
Furthermore, according to the Counselor of the Chinese Embassy in Brazil, Brazilian businesspeople should be more “'aggressive' in the Chinese market, avoid immediacy, think long-term, invest more in marketing, understand the consumer and strengthen chains to access this demand.”
Embassy Orlando Leite Ribeiro, in turn, stated at the event that “there is a great concentration in a single commodity and a single country, China, which holds 40% of Brazilian agribusiness purchases, which represents something around US$ 5 billion. That's one way of seeing things. The other is that for every Dollar exported to the United States, Brazil sells seven Dollars worth of agribusiness products to China”.
According to him, the Minister of Agriculture, Livestock and Supply, Tereza Cristina, has as a priority the diversification of products and markets. “And we have been successful in this, as we have already opened 85 new markets since the beginning of the government. Even for China, we have already managed to release several products”, he concluded.
Source: agrolink
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