Startups are building and promoting new technologies across the food value chain, offering innovations that promise transparency, efficiency and sustainability. Furthermore, according to agfundernews.com, markets such as veganism are helping this type of company to sustain itself.
“Ten years ago, space was very boring”, says Maarten Goossens, founder of Anterra Capital. Now there is a lot more to be excited about in the space, “alternative proteins are definitely an area where change is happening,” but adds that there are now many opportunities beyond that.
He also indicates that one of the most intriguing areas is logistics technology. “Amazon has set the precedent with same-day delivery for any type of consumer good. This same expectation is now reaching the business-to-business world in practically every other domain”, he adds.
One example of this is Atlas Biomed, which makes DNA and gut microbiome testing kits with the aim of helping people understand and manage health problems and make informed lifestyle choices. “The big challenge is the many potential health threats that can exist simultaneously,” said Olga Orelchikova of Atlas' marketing group.
One can also mention the B2B Food Group in Germany is known for its online catering service, called Caterwings. Caterwings partners with suppliers and restaurants in its service cities such as Berlin and Hamburg, where customers then use its online platform to place an order with these companies.
Seeking to innovate, FlavorWiki developed software that surveys consumers and analyzes comments about the foods they eat, generating a flavor profile for these foods.
Post | Guilherme R. Bezzarro
Author | Leonardo Gottems
Source | agrolink
